Elgen Nutag FM 96.9
Elgen Nutag Radio FM 96,9 (Элгэн нутаг радио ФМ 96,9) was launched in 2003 with a staff of 8 people. The radio has for the first time ever live transmitted the celebration ceremony of Naadam festivities and the Japanese professional Sumo wrestling. It broadcasts 168 hours per week. The Director is Mr. D. Batbayar. The radio’s vision is “To reach the world” with its programs. It has branches in several provinces including Zavkhan, Uvs, Umnugobi and Bulgan areas. In 2011 the radio developed an own mobile radio application and it distinguishes itself from other radios through its round-the-clock programs. Mongolians living in Russia, Germany, Malaysia and Taiwan can listen to Elgen Nutag radio. D. Batbayar, the director of the radio, is an actor by profession and launched his radio by producing and broadcasting “radio books” using the Mongolian classical literature. The radio does not have any political or business affiliations.
MD not measurable
Ulaanbaatar, 3 aimag capitals and 1 soum
Media Companies / Groups
Ekh Elgen Nutag Co Ltd
Affiliated Interests Founder
D. Batbayar, the director of the radio, is an actor by profession and launched his radio by producing and broadcasting “radio books” using the Mongolian classical literature. The radio does not have any political or business affiliations.
Revenue (in Mill. $)
Operating Profit (in Mill. $)
Advertising (in % of total funding)
Private advertising revenue: 10,000,000.00 MNT. Public advertising revenue: None
MOM questionnaire was fully answered. The radio has not website to proactively inform the public.
Sources Media Profile
Mongolian Media Today 2016, Press Institute of Mongolia Document ID-1; MOM Questionnaire;
Web search and interview with radio journalists;