Mongol HD TV

Mongol HD TV (Монгол HD телевиз) was established in 2009. The channel is ranked among the top ten televisions by audience shares. In 2008, the government regulatory commission CRC made an exceptional decision to hold an auction for a licence and eight media companies took part in the bidding process. However, a year later the Secretary-General of the Mongolian People’s Party (MPP) received a license for his Shine Delhii TV. He later sold the licence to Mongol TV for MNT 800 million (approximately US$402 million), even though CRC licensing rules do not allow the sale of licenses. The license was sold to L.Chinbat, general director of Gatsuurt LLC. He used the license to establish Mongol TV and launch it in September 2009. In 2013 Mongol TV started for the first time in Mongolia full HDTV broadcasting. The channel belongs to one of the most progressive broadcasters in Mongolia with regard to innovative programming policy and respect for the law, including intellectual property law. (http://www.ikon.mn/n/edz) It also made a public statement that it does not accept pay for journalism, as opposed to the majority of mainstream television. (https://www.youtube.com/watch?v=pXTOD5XQgXA) The channel displays before the news programme an announcement: “This is not paid news, this is independent journalism, watch our programme”. The Vice-President and the editor-in-chief participated actively in the MOM advisory group. Mongol TV’s ethics is expressed in its slogan “Respect for Intellectual Property.” In 2015 Mongol TV licensed the show “Mongolia’s got Talent” which enjoys a huge popularity among Mongolian viewers, “they pay the bill for quality news journalism”, explains chief-editor E. Lhagva. The television also licenses and broadcasts prominent shows such as Oscar or Emmy Awards (http://www.ikon.mn/n/edz). The parent company Gachuurt is controlled by a MPP party official. (Source: Press Institute Interview 2014 with a CRC head of department that requested to remain anonymous. Cited in UNESCO report p. 56 Document ID-9)

Key facts

Audience Share

5.50 %

Ownership Type

Private

Geographic Coverage

National

Content Type

paid

Active Transparency

company/channel informs proactively and comprehensively about its ownership, data is constantly updated and easily verifiable

4 ♥

Media Companies / Groups

Mongol Television Co Ltd 

Ownership

Ownership Structure

100

Individual Owner

Media Companies / Groups
Facts

General Information

Founding Year

2009

Founder

L.Chinbat, general director of Gatsuurt LLC

Affiliated Interests Founder

L. Chinbat, General Director of Gatsuurt LLC. Does not have any political affiliations. The parent company has companies operating in agriculture, livestock industry, tourism, construction, foreign trade, mining, real estate, food production, eduation, communication sectors.

Ceo

General director: L. Chinbat Executive director: Ch. Nomin Strategy and policy planning vice director: G. Bat-Erdene

Affiliated Interests Ceo

L. Chinbat, General Director of Gatsuurt LLC. Does not have any political affiliations.

Editor-In-Chief

Chief-editor news producer: E. Lhagva

Other Important People

Strategy and policy planning vice director: G. Bat-Erdene

Financial Information

Revenue (in Mill. $)

3732594648 MNT

Operating Profit (in Mill. $)

Missing Data

Advertising (in % of total funding)

Private advertising revenue: 3713219084 MNT. Public advertising revenue: Missing Data

Market Share

Missing Data

Further Information

Meta Data

The MOM survey was completed in full except for one question. Company provided information after one phone inquiry. In addition the company participated actively in the MOM advisory group.

Sources Media Profile

TV Ratings 2016, Maxima LLC Document ID-2; https://www.mongoltv.mn/; “Монголын хэвлэл мэдээлэл – Өнөөдөр” – 2016, Хэвлэлийн Хүрэлэн; https://www.dropbox.com/s/ozlym0k 5knvwj9c/DID-1-PressInstitute-Yearbook2016.pdf?dl=0 ;
https://www.dropbox.com/home/%237 MOM2016_MNG/2-%20research/1_MediaIDs/3_TV? preview=Top+10+TV-Maximaenglish. pdf;
file:///D:/Documents%20and%20Settings/Puugii/Desktop/1-1/20140603%20-%20DTV%20ajiliin%20hesgin%20tailan%202011on.pdf;
http://www.ikon.mn/n/edz;
http://www.mediacouncil.mn/content/10899.shtml;
http://www.ikon.mn/n/edz; https://www.youtube.com/watch?v=pXTOD5XQgXA; http://www.crc.gov.mn/k/U/5H; http://crc.gov.mn/k/4x/5y; Press Institute Interview, 2014, with a CRC head of department that requested to remain anonymous. Cited in UNESCO report p. 56 Document ID-9;

  • Project by
    Press Institute of Mongolia
  •  
    Reporters without borders
  • Funded by
    BMZ