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Unoodor

Unoodor is a daily newspaper with a circulation of 7000 copies per issue, thus ranked among the top 5 newspapers. A group of editorial staff of the former state run newspaper “Ardyn Erkh” separated in September 1996 from the newsroom to establish a new paper named Unoodor. After its first issue the newspaper received a congratulation message from the President. (Document ID 12) The founder of the newspaper was Ts. Baldorj. He was the former editor-in-chief of Ardyn Erkh and is considered not only a famous journalist but a Meritorious for Mongolian Culture. His daughter B.Nandintushig is currently the editor-in-chief of Unoodor. Published 6 times a week with 16-32 pages in broadsheet format Unoodor also has an online subscription version and its own printing house. The website of the newspaper can be visited at www.unuudur.mn. The newspaper claims to be politically independent. However, media observers consider the former President N.Bagabandi (Mongolian People’s Party MPP) to have affiliated interests with the company. The newspapers motto is: Building the future today more than yesterday. The editor-in-chief Ts. Baldorj died in December 2007 due to heart failure. In 2008 his family and close friends set up the Baldorj Foundation that aims to promote excellence in journalism. The Baldorj annual awards promote high professionalism in journalism and contribute to strengthening quality reporting, according to media experts. Unoodor is owned by Mongol News LLC, which also owns the English language weekly newspaper “UB Post” (not MOM top media) and the MN25 TV station (Media ID 3071). Mongol News LLC was the first company in Mongolia to own multiple media outlets. The company did not provide information on advertisement revenues.

Key facts

Audience Share

15.8 % (7.000 daily)

Ownership Type

Private

Geographic Coverage

National

Content Type

paid

Passive Transparency

upon request, ownership data is easily available from the company/channel

3 ♥

Media Companies / Groups

Group: Mongol News Group 

Ownership

Ownership Structure

100

Individual Owner

Media Companies / Groups
Facts

General Information

Founding Year

1996

Founder

Ts.Baldorj

Affiliated Interests Founder

Ts. Baldorj was the former editor-in-chief of the State owned newspaper Ardyn Erkh and is considered not only a famous journalist but a Meritorious for Mongolian Culture. His daughter B.Nandintushig is currently the editor-in-chief of Unoodor. The editorial policy is perceived to be close to the Mongolian People’s Party.

Ceo

Secretary general / executive director: Kh. Bolormaa

Editor-In-Chief

Editor-in-Chef: B. Nandintushig, daughter of company founder. First deputy Editor-in-Chef: B.Nomintushig, also daughter of company founder.

Other Important People

The editor-in-chief Ts. Baldorj died in December 2007 due to heart failure. In 2008 his family and close friends set up the Baldorj Foundation that aims to promote excellence in journalism. The Baldorj annual awards promote high professionalism in journalism and contribute to strengthening quality reporting, according to media experts.

Financial Information

Revenue (in Mill. $)

Missing Data

Operating Profit (in Mill. $)

Missing Data

Advertising (in % of total funding)

Missing Data

Market Share

Missing Data

Further Information

Meta Data

Only information regarding the Unoodor newspaper was completed in MOM survey. No information of the group was provided. MOM team made 4 phone inquiries. Information has been collected from open sources.

Sources

Mongolian Media Today 2016, Press Institute of Mongolia (Document ID 1); “Unoodor” issues for August, September, October 2016; T. Baasansuren, “The Mongolian democratic revolution in 1990 and the development of free press in Mongolia”, Ulaanbaatar, 2009 (Document ID 12)
T. Baasansuren, “The Mongolian democratic revolution in 1990 and the development of free press in Mongolia”, Ulaanbaatar, 2009 (Document ID 12)

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