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ETV is a commercial channel established in 2010. The channel ranks in the top ten. ETV HD channel first aired in July 2010 under the motto “To deliver more clarity”. In July 2013 the channel started airing throughout Mongolia and became a country-wide broadcaster. The [channel is on air for 24/7]( It delivers a variety of contents to consumers, including political, socio-economic, discovery, historical, arts and culture, sports, and entertainment. In 2016, the government appointed Communications Regulatory Committee (CRC) announced that the special license of the [company is owned by IMerge Media LLC](, a company founded and invested by Ms. Munkhjargal. N. CRC also reported on its [website that the company CEO is Ganzul.T]( The owner Munkhjargal. N is married to Davaabayar. Ch, Chairman of Mass Agency Group. Also, IMerge Media LLC is a subsidiary of Mass Agency. Chairman Davaabayar. Ch is a member of the Democratic Party and President of “The Association of Resource Creators”.In an [interview with “Grand” magazine](, Davaabayr. Ch said, “the Company has been operating for 8 years, providing products and services in ICT, catering, public transport, and media sectors.”

Key facts

Audience Share

1.70 %

Ownership Type


Geographic Coverage


Content Type


Passive Transparency

upon request, ownership data is easily available from the company/channel

3 ♥

Media Companies / Groups

Group: Mass Agency 


Ownership Structure


Individual Owner

Media Companies / Groups

General Information

Founding Year



Mass Agency, Mr. Davaabayar. Ch, Ms. Munkhjargal. N – husband and wife

Affiliated Interests Founder

Davaabayar.Ch is a businessman, founder and President of “The Association of Resource Creators”. He was running for the Parliamentary election of 2016 from the Democratic Party, but abstained from his candidature shortly. At present, he does not hold any political position


CEO: Ganzul. T


Head of News division: Otgon. B

Financial Information

Revenue (in Mill. $)

Missing Data

Operating Profit (in Mill. $)

Missing Data

Advertising (in % of total funding)

Private advertising revenue: 62,433,635 MNT Public advertising revenue: 642,618,864 MNT

Market Share

Missing Data

Further Information

Meta Data

Representatives of the leading media tools, ETV and FM 99.7 both sent a completely filled MOM questionnaire. Even the revenue information of the owner IMerge Media LLC was provided. However, no information was provided on the parent company Mass Agency. Also, there is no information regarding the shareholders of the group.


Mongolian Media Today, Press Institute of Mongolia, 2016, Document ID-1;
Maxima LLC, TV Ratings 2016, Document ID-2; ; ; ; ;

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