www.itoim.mn

The news website www.itoim.mn was established in 2015 by a group of influential political reporters lead by Mr. G. Otgonbayar. Currently the website is ranked 67 of most popular online news sites by Alexa.com. The website distinguishes itself from other online news media through its regular analytical columns on hot issues in politics and society. To note is also that the website has a special column featuring innovative ideas and developments in Mongolia. The website was founded by G. Otgonbayar, B. Suvd-Erdene, E Munkhtsetseg, G. Ulsbold, Kh. Tuvshintogs and B. Uugansukh, which founded the NGO Khukh-Akh NGO as owner of the website. Today, the leader of the NGO Khukh Asar, G. Otgonbayar owns 40 percent of the company shares, while B. Suvd-Erdene, E. Munkhtsetseg and G. Ulsbold owning 15 percent each. These people used to work for the daily newspaper Undesnii Shuudan until they left the newspaper to establish their own media outlet. The website owners control the editorial policy and manage the website. The iToim agency produces apart from the website www.itoim.mn the PR magazine “Top Analysis”, trying to separate PR from journalism, according to the editorial team of the website.

Key facts

Audience Share

MD not measurable

Ownership Type

Private

Geographic Coverage

National

Content Type

free

Passive Transparency

upon request, ownership data is easily available from the company/channel

3 ♥

Media Companies / Groups

Khukh-Akh NGO 

Ownership

Ownership Structure

Mr. Otgonbayar G, 40 percent; Ms. Odonchimeg L, 15 percent; Mr. Ulsbold G, Ms. Suvd-Erdene, Ms. Munkhtsetseg 15 percent each.

Individual Owner

Media Companies / Groups
Facts

General Information

Founding Year

2015/16

Founder

Founded by G. Otgonbayar, B. Suvd-Erdene, E Munkhtsetseg, G. Ulsbold, Kh. Tuvshintogs and B. Uugansukh. They founded Khukh Asar NGO who owns the website.

Affiliated Interests Founder

Apart from Mr. G. Otgonbayar, who is head of the communication department of Parliament, the other owners are journalists and do not own or share other companies.

Ceo

Mr. Ulsbold

Editor-In-Chief

Senior editor and share owner G. Ulsbold; Commentators and share owners: E. Munkhtsetseg, B. Suvd-Erdene;

Financial Information

Revenue (in Mill. $)

Missing Data

Operating Profit (in Mill. $)

Missing Data

Advertising (in % of total funding)

Missing Data

Market Share

Missing Data

Further Information

Meta Data

The company was eager to provide information, and sent the completed MOM survey questionnaire after one phone inquiry. But the financial information and revenue of advertisements was missing. Also no information is available about the NGO owner of the company. Some additional information is on the company website.

Sources Media Profile

Mongolian Media Today, Press Institute of Mongolia, 2016, Document ID-1; Press Institute, Audience Survey, 2015, Document ID-3; MOM questionnaire; MOM interviews ; http://www.alexa.com/siteinfo/itoim.mn ;
http://www.itoim.mn/index.php/site/index ;

  • Project by
    Press Institute of Mongolia
  •  
    Reporters without borders
  • Funded by
    BMZ